This is NOT sponsored; we’re just really excited that delicious, affordable vegan burgers have FINALLY arrived to the masses! And with the beef industry producing the most greenhouse gases and carbon emissions, the timing couldn’t be better.
Both tasty and eco-friendly, the Impossible burger is the most realistic plant-based “burger” created to date and it’s so popular, there was actually an Impossible burger shortage. While the burger has been served at higher-end restaurants, this is its first entry into fast food. This is significant because the burger is finally getting a lower price point and exposure to a demographic that may not have tried it otherwise.
By becoming more available and affordable to the masses, it’s a prime opportunity to finally get people supplementing and switching their eating habits to a more eco-friendly, plant-based diet. We can only hope other fast-food restaurants follow Burger King’s lead and start to offer more healthy, vegan and vegetarian meat alternatives.
To find an Impossible burger location near you, check out this real-time tracker.