Bravo! ModCloth has made history by becoming the first company to sign the Heroes Pledge for Advertisers to stop using photoshop on its models.
“Our company mission is to help our customers feel like the best version of themselves, and aligning with this movement to stop the extreme and harmful photoshopping of women in advertisements is one more step in the right direction,” Co-Founder and Chief Creative Officer Susan Gregg Koger told the Huffington Post.”It is time for the industry at large to portray women in an honest and realistic way. It should be the norm, not the exception.”
The Heroes Pledge for Advertisers asks that companies present models realistically by not using photoshop to alter their shape, size, proportion and physical features. Photoshopped images have long plagued women and young girls with unrealistic ideals that not even the models themselves possess. Recently, there has been a major push to present more realistic, relateable models in advertising. Companies like Aerie, Dove, and ModCloth already use curvier models in their advertising and the Heroes Pledge for Advertisers in another step in the right direction.We hope this trend continues!
photo courtesy of ModCloth